In the rise of 19th century print ads was the main channel for ads.
Print ads like Newspaper, Books, Pamphlets, bills, Magazines e.t.c. were in place, There was very less competition in the market.
People used to trust the brands & brands also maintained the high-quality products, options were less for the customers
India’s advertising industry is no more than eight decades old. At the turn of the century, British firms in India mostly imported their products but later began to manufacture them here. They were the first to make use of advertising for marketing purpose.
Ads appear for the first time in print in Hickey’s Bengal Gazette, India’s first newspaper (weekly). Then the era of the Print media started & it is successful till date.
In 1990 Internet came to India & the term Digital Marketing was first used in the 1990s. The digital age took off with the coming of the internet and the development of the Web 1.0 platform.
Digital marketing becomes more successful than traditional Marketing
Traditional marketing doesn’t allow direct interaction with customers, whereas digital marketing offers a higher level of engagement and interaction.
Your brand can also easily build better and long-lasting relationships with customers by interacting with them via video, surveys or webinars
Digital Marketing has nowadays become the popular stream in India.
every business is stepping into the new strategy to build a high competitive strength. To increase the customers as well as to make the business a supreme one digital marketing is the leading way to foster the business.
Selling through online platforms has now become trendy today and it will continue and seize to exist until there will be another better way of selling but as of now, this is the greatest thing you can ever imagine. Just only with some clicks and ticks and you are done. There are a lot of online shops, that is known as e-commerce business where they are licensed to conduct the business online. Therefore, now the online business is gaining a lot of sales as compared to the brick and mortar stores.
As the internet users are increasing rapidly due to the inventions of smartphones & android OS, digital marketing become the future & every company is now investing a budget to create the online presence.
Digital advertising is the right way to reach to potential customer.
There are many job opportunities in digital advertising, affiliate marketing is also an option to get income.
Anyone can learn professionally and grow their own carrier by getting a job or by doing freelancing
Thanks for reading-
Learning from https://digitaldeepak.com/